The Lucky Punx family are based on the Japanese beckoning cat (Maneki Neko), familiar across Asia, and in restaurants around the world. The line-art style with minimal, repeat eye and waving arm animations were developed to ensure the end files could be exported as animated GIFs. This ensured high output quality, seamless animation and universal sharing and access.

We chose Discord as the main community channel, with privileged access by subscription only. Through games and initiatives, offering incentives such as the opportunity to be included in the whitelist of the Lucky Punx mint, we built an active community of 18,000 Twitter followers.

Reflecting the number 7’s association with luck in Asia, 7,777 NFT characters targeted a sell-out mint, in which white-listers could buy more than one. By creating specific traits, for example facial hair, hats, glasses and clothing, the generator was able to potentially create an almost infinite range of unique characters of different ethnicity and gender.

As we worked on building the characters, website and technology infrastructure, we attracted a vibrant community. We appeared live on hosted Twitter Spaces, and released daily themed artwork cheekily referencing global celebrities and high-profile movies. We also ran competitions; for example community members were able to win one-of-one caricature NFTS of themselves.

Towards the reveal of the collection, ramped-up activity generated a frenzy of interest in joining the whitelist for early access to the project' mint on Opensea. We secured live Twitter Spaces with high-profile NFT influencers during the project’s reveal, and subsequent mint, ensuring the project was being discussed live as it unfolded. The collection went on to sell out within a day.

NFT buyers and sellers rely upon smart contracts for an added layer of robust security. Our smart contract automates processes, and unlike humans doesn't make mistakes, massively improving the efficiency and cost of a traditional contract. We managed the configuration and deployment to marketplaces. With Lucky Punx hosted on a public blockchain, holders' details can be accessed by anyone. Our smart contract checks the first recorded wallet address of the Lucky Punx NFTs, and tracks ownership, mitigating the chance of fake certificates and NFTs.

• Twitter community: Following 0 / Followers 18,000+
• Discord community (subscribed): 4,500+
• Whitelist mint sell-out time: Under 7 hours
• Public mint sell-out time: 42 minutes
• Opensea trending position achieved: global number 1
• Opensea account verification: within 3 weeks of mint
• Trading volume first week: 162ETH ($302,000)